Tackling Racism | Sky Sports News | Full programme
In terms of the structure of the broadcast, it was very neat and organised, which makes the company as a whole very professional. When it comes to filming our news broadcast, we will try to stick to a script to make the whole broadcast a lot like this, structure wise but obviously different to avoid any copyright. In terms of the topic, this topic for us, will be mostly used for the live OB or live broadcast which we are planning to film outside of Gillingham Football Stadium as we are focusing on racism specifically in football. With regards to branding, Sky Sports have stuck with the colours of the British flag: red, white and blue; to show where the channel is based, supporting the England football team.
However, with our branding for Sans Vanitas News, we liked the idea of the three colours blending together, so we decided to go from light purple to dark purple. We liked this because it made our logo stand out. We also made our website the same colours to show consistency. According to Kendra Cherry, an author of verywellmind.com suggests that: "People often describe this color as mysterious, spiritual, and imaginative. Purple tends to occur rarely in nature, so it is viewed as rare and intriguing." (Cherry, 2021)
The key word in that quote for me was imaginative, as it shows what we were trying to achieve when deciding on the colours of the logo for Sans Vanitas news. We wanted the logos colour to show our collective imagination and passion for setting up this news channel. Here is the link for the website for Sans Vanitas News: Sans Vanitas News Website.
In terms of graphics, Sky Sports have stuck with the same colour palette for the graphics to present the news anchors names and interviewees, this is what we are planning to do for our news broadcast to keep it looking professional and very formal. If we didn't have any fancy graphics or title screen it might make our news broadcast look very unprofessional and will make us look very lazy.
In connection with presentation methods, we want the broadcast to look very formal and professional so we plan to have the wardrobe for the news anchors to look very smart, much like to what you normally see news anchors wear on the news we see daily, and we are planning to make sure that the studio news anchor doesn't wear anything as that can give some problems to the editor in post-production editing the green screen out. The reason that we are planning this as we want the viewers to think that they are watching a formal news broadcast, like what they see on BBC and ITV etc. If the news anchors didn't dress smartly then it might make the target audience not treat the broadcast seriously, which is what we want them to do.
Also, to prevent stress on our news anchors learning the script off by heart we are planning to use a teleprompter, a piece of equipment that allows the news anchor to read from a screen which is usually placed above the camera so the news anchor can still make eye contact with the viewers. Another thing that we thought that was vital to try to achieve was the split screen for our interview with our cryptocurrency expert, that way it looks like they are a having an open interview that doesn't feel too pressured. This is because our cryptocurrency expert might not be able to make it in person for an interview so this is our backup plan and we thought it would make the whole broadcast very managerial.
Bibliography:
Cherry, K, 2021. The Color Psychology of Purple. [online] Verywell Mind. Available at: https://www.verywellmind.com/the-color-psychology-of-purple-2795820 (Accessed 12/10/21).
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