We decided to do our studio news broadcast about cryptocurrency because we think it's a very interesting and important topic to learn about. When analysing this clip from a BBC news broadcast, I saw that it was just specifying on Bitcoin. However, to differentiate between the news broadcast and the news broadcast we are going to make, we are going to specify on cryptocurrency in general, not just on Bitcoin, even though Bitcoin is the most popular option. Another thing we would do differently would be that this part of the news package in the studio only.
According to Anna Richardson and Callum Larkin, two authors of shoosmiths.co.uk, writes that: "according to Age UK, approximately 2.4 million over 65s, representing nearly 12 million people, still rely on cash to survive (and are still using chequebooks). They may not have access to the devices that would allow them to go cashless, even if they had the inclination." (Richardson and Larkin, 2021). I also think that this broadcast also used something called the 'Magic Bullet' or the 'Hypodermic Needle' theory to make cryptocurrency come out as a positive experience.
The Hypodermic Needle theory was one of the premature ways of thinking about how the news and other television media impacted audiences. This theory was emerged in the 1920s and 1930s after researchers watched the effect of propaganda during World War One. This linear communication theory suggests that the media messages, that are being portrayed to a passive audience, are injected directly into their heads. This theory suggests that we all read and react to media messages in the same way. However, because the news typically is shown to a passive audience, they read the messages and do not act on them, like an active audience would do. An example of an active audience would be in TV shows where the presenters encourage viewers to email or reach out to the show on social media. An example of this would be a TV show called 'The Last Leg' where the presenters, mainly Adam Hills, to ask for the audience at home to reach out to them on Twitter.
Most of the information in this news broadcast I consider very factual considering all the research I did for this topic for the script.
Bibliography:
Ingram, D (2019). Chapter 56: Facts & opinion. [online] Available at: https://www.thenewsmanual.net/Manuals%20Volume%203/volume3_56.htm. (Accessed on 11/10/2021)
Pies, R.W. (2017, March 2). “Alternative facts”: A psychiatrist’s guide to twisted relationships to truth. [online] The Conversation. Available at: https://theconversation.com/alternative-facts-a-psychiatrists-guide-to-twisted-relationships-to-truth-72469. (Accessed on 11/10/2021)
Richardson, A and Larkin, C. (2021, August 11) Cryptocurrency – The Future of Money? Available at: https://www.shoosmiths.co.uk/insights/articles/cryptocurrency-the-future-of-money. (Accessed 11/10/2021)


